Alpha North

Who We Are

An integrated esports company with competitive gaming at its core.

Vision

From the individual gamer, to major name brand sponsors, we aim to engage and focus on player development and community involvement for long term sustainable growth.

Mission

Alpha Esports will transform the gaming experience by creating the biggest, most accessible online gaming community hosting live contests for real prizes.

The Time is Now

The pop-culturization of esports has helped power an eruption of investment and revenues.

  • Esports exploded from the social component of live streaming and gaming.
  • Gaming-specific streaming platforms like Twitch and YouTube Gaming connected fans to players, teams and mainstream audiences.
  • Social media helped build a culture.

Early successes have created new revenue opportunities

Merchandising, fundraising and sponsorship positions brands beyond the sport into mainstream culture.

Now esports fans come by the thousands and an online social scene has transformed into a real-world social gathering; creating regular opportunities to be with other gamers – to see and be seen

To play, win and achieve peer status, awards and more.

Partners
We Employ
  • In-depth highly defined demographic user data.
  • Data includes location, age, follower counts, follower growth, plus specific habits, likes, dislikes, and cultural interests.
  • Live events providing direct focus group trial platforms with instant observable and quantifiable feedback.
  • Integrated platform engagement allows deployment of user-specific interest measurements via polling and loyalty incentives.
  • Multiple touch points for brand engagement.
We Deliver
  • An engaged audience cheering on their favourite players and teams.
  • A program to introduce and advance regional rising stars and help propel them globally.
  • Compelling content professionally packaged and promoted.
  • A community that is dialed-in for excitement.
  • Interaction with our online platform, pop-up gaming events or neighborhood arenas; live audiences, simultaneous broadcasts, training programs & merchandise sales.

Our Relationships

The ultimate goal for every esport gamer is to win and move ahead in the sport.

Until now access to success has been tightly controlled by content providers who solely promoted their own online platforms and celebrity players.

Real world sports teams have taken note and sponsorship deals are being discussed with virtually every online platform and major league franchise looking for credible partnerships.

Alpha Esports offers something of real value to individual players; an ecosystem designed to help propel any gamer with proven ability towards ever greater success.

Our model compels sports leagues & franchises to consider short-term celebrity status versus long term sustainable growth that serves communities, fans and brands.

Alpha Esports offers something of real value to individual players; an ecosystem designed to help propel any gamer with ability towards ever greater success.

Gaming Gets Real

Alpha Esports Creates Packages and Reinvents Content.

Alpha Esports aims to bring the tournaments home – and extend the player development ecosystem.

  • Talented gamers will have access to high energy tournament play in their own cities, neighborhoods, and even at home.
  • Public professional Esports tournaments are viewable by a global audience.
  • The Alpha program ideally supports major sports teams and leagues in development of E-Teams within their organization. The capability creates opportunities for player advancement, fan loyalty & sponsor opportunities.
  • While there can only be so many major national tournaments, local & regional tournaments represent a massive untapped market across the nation and around the world.

Esports tournaments are creating celebrities, driving revenues and securing sponsorships.

  • Competitive gaming has brought Esports out of the basement and into arenas.
  • An entire industry sector is on track to surpass +$1.5B by 2023 (source: statista.com).

Celebrity, stardom & prize money drive a pop-culture with unlimited growth potential.

Alpha Esports creates, acquires, consumes, packages and reinvents content.

We work with makers, creators, innovators, gamers, sponsors, influencers and developers to distribute compelling content to motivate, excite and activate a loyal following. Watch exciting gameplay from rising stars going head-to-head as individuals or team players.

Moderated by professional commentators and supported by brand leaders with products and messages perfectly attuned to the Alpha audience.

Management

CEO

Matthew B. Schmidt

Matthew B. Schmidt is a technology entrepreneur and film producer. Matthew studied design at Emily Carr University and continued his education, studying Business and Marketing at British Columbia Institute of Technology (BCIT). Matthew has worked within Vancouver’s film industry for over nine years, while simultaneously producing and marketing nightlife and cultural events in Vancouver BC. Matthew opened his first entertainment venue at 26-years-old. Matthew’s extensive background in producing and executing live events is reflective of his passion for working within high energy, fast paced environments.
In 2016 Matthew produced his first feature film. During the four short years since then he has worked as an Executive Producer on over nine films, with cumulative budgets of over $60 million.  Matthew co-founded Paradise City Films in 2017 and now predominantly focuses on film finance, development and “film packaging”, working closely with the industries leading agencies.
Matthew has also applied his creative energy and networking skills towards businesses in tech, cannabis and design. Through these endeavours Matthew has maintained his dedication and deep passion for media and the art of storytelling. Matthew has advised on companies such as, Victory Square Technologies, Immersive Tech and V2 Games. Navigating the media and entertainment space has led Matthew to the fast growing esports phenomenon. Matthew takes both a conventional and unconventional media approach to the social competitive gaming space, focusing on the immense value of connecting people, fans and brands in an emotional and cultural way. In 2019 Matthew joined Alpha Esports and Entertainment as a strategic advisor. Within this role he continues to find value in sharing resources between people and companies. Now as interm CEO, Matthew is passionate about building upon the foundation of Alpha Esports, while maintaining a deep sense of culture and purpose.
CFO

Eli Dusenbury

Eli Dusenbury has extensive experience as CFO of both public and private company’s in Canada and the US over a broad range of industries since obtaining his Chartered Accounting designation in 2010.  Previous to CFO consulting, he worked as an audit manager at both a Canadian and US audit firm with a focus on large scale manufacturing and technology under public reporting standards of Canada and the US.

Advisor

Dr. David Putrino

Dr. Putrino has a deep background in elite sports performance research, working with many high profile partners such as Red Bull High Performance, the NBA, the Brooklyn Nets and multiple partners in the English Premier League.

Advisor

Dr. Gerry Ramogida

Dr. Gerry Ramogida is currently a performance therapist with the Golden State Warriors and has past experience working with professional sports teams such as the Seattle Seahawks and Vancouver Canucks.

Advisor

Joe Krutel

Mr. Krutel has a bold reputation in Hollywood and is known for his wit, reliability, and talent as a seasoned producer, including his role as a producer on HBO’s hit show, Ballers, as well as other projects including Money Talks, Rush, Hour, Rush Hour 2, and the Family Man.